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About me

Hi there and welcome to my blog.

I am an Experience Architect (situated in Australia) and enjoy designing great user experiences. At the same time, I’m frustrated by difficult to use web sites, forms, applications or any other interface. So this blog is where is like an online journal of my thoughts and impressions of any public interface i come across.

I would also like to hear from you, if you come across a usability problem, a great interface, or a really badly designed one!

All your comments are welcome, and i am interested in hearing your view point on similar topics.


Fay Afshar


DISCLAIMER: the comments in this blog are my personal comments and do not represent my employer in any way.



Leave a Comment
  1. Adi Unsworth / May 4 2010 12:19 pm

    Hi Fay,

    Keep up the awesome blogs!

    I’d be interested to read more about ‘Hallway’ testing and it’s effectiveness in large organisations. The way Steve Krug writes about User testing in his new book ‘It’s not Rocket Surgery’ it can be tailored to any situation.

    Would love to know your thoughts,

    • fay afshar / May 21 2010 11:59 pm

      Hi Adi,

      Thanks for your comment. Once the ‘hallway’ testing is underway, i will certainly blog about it!
      Stay tuned!

  2. Franki Chamaki / Jul 7 2010 8:30 am

    Hi Fay,

    Great site – simple and useable – as expected.

    Love your blog on Philips DVD player.

    Great stuff!!

    • fay afshar / Jul 9 2010 6:50 pm

      Cheers Franki,

      Send me anything you come across that you’d like to discuss!

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